Monday, 24 October 2016

Using Reverse Research for Creating Niche Sites

research

Lately a lot of people have been starting blogs up or case studies of their own about how to create niche sites. So far the best ones out there have proven to be quite successful and have inspired lots of new online marketers and bloggers to start up sites of their own.

Keeping with the focus of providing quality resources, I wanted to point out a couple tools that you can use to reverse look up long tail keywords and information to help you plan and build out your own niche sites.

Before we get started, I will quickly explain what a niche site is for anyone who might not already know.

A niche site is a tightly focused site that feature content about a specific product or interest. A good example of this would be “electric dog fences”. Everything on your niche site should then focus in on this topic and maybe even provide reviews of the different electric dog fences out there. You can then monetize your site through Google Adsense, Amazon or different affiliate programs. The end goal of your niche site is to provide quality content and rank organically in the search results.

Here’s an example of a live casino niche review site in the gaming space.

Live Casino Review Site

Right when you visit the site you will immediately know that their focus is to drive new leads and customers to their partners sites. You will also see a great source of information on the site breaking down the different bonuses offered by their partners, how to play games on their site and guides for anyone who is interested to learn more about their site and games as well.

While this is all great, it would also be nice to see what type of keywords and rankings this niche site is going after as well.

This can be accomplished through the Google Keyword Tool and simply placing a site’s URL into the search box instead of the usual keywords.

Keyword Tool Reverse

Once you click the submit button you will be given a long list of keywords that are related to the site you are looking up. This will allow you to quickly look up a wide range of long tail and easy to rank for terms that you might not have thought of otherwise.

Another free and cool tool that you can do to see what type of links and sites are going to a niche site is throughMajesticSEO. You can sign up for a free account and use the majority of their tools without any costs.

Majestic SEO Search

From the screenshot above you can see there are plenty of external backlinks and referring domains going to the review site above. This will also help you better understand how niche sites are ranking and the associated sites linking to them.

How to Use this Information 

The purpose of this post isn’t to show you how to copy other niche sites out there and they keywords they are going after, but instead to find deeper keywords and help you come up with new ideas.

So we have some really good information and there are lots of ways to use this to your advantage. When creating a new niche site be sure to do all of the necessary research before hand. The keyword and phrase that you go after are going to be crucial to your success.
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Why Marketers are Getting Attracted in Using Google+ in Their Online Campaigns

g+

Through time, more and more people are learning about the features and advantages of using Google+. Between Q2 2012 and Q1 2013, the estimated number of its monthly users who are active is 359 million. These people are now enjoying the unique functions of the service and its interconnection with the other services that are offered by Google. Here is a quick round up of Traffic Tutorial.

Whether you are merely looking for a site, where you can hang out, browse about certain topics, learn the answer to the question do you really need banc de binary, check out your horoscope and more, this is the kind of website that you will certainly enjoy, find useful with your marketing ploys, and learn a lot from. This may be the main reason its user base keeps on growing as the service evolves.

As of January 2013, the service has become the second largest social network, as per the Global Web Index. It has dethroned Twitter, despite the early hesitation of a number of people, especially online marketers, to set up their own Google+ page.

Google+ is a kind of social network platform that is unique and different from the other sites of this type, such as Facebook. You have to embrace its individuality in order to make it work on your online strategies and schemes. Google created the platform in a way that its other services would be integral on how it works. These services include Google Maps, YouTube, and Android, among others. The Google Glass also highlights the importance of the Google+’s Hangout feature.

When you log in to your Google account and search for certain terms that link to a brand, there will be a connected Google+ page that will appear at the side that contains search listings. This is going to happen even though you are not a follower of the page. The latter will appear prominently on the right-hand side of the screen and it would be impossible to miss.

This kind of placement is free. The brands that are interested to implement this will only need a code that will be connected to their Google+ page. With its fast data capture and other advantages, this is something that will give your brand an edge from those who are still uncertain about the process. Besides, you don’t have to be a technical genius in order to set this up. This is easy to do and implementing this won’t eat too much of your time.

As companies learn about the feature and the benefits of using Google+, there are more brands that participate in the process and bigger brands have even opted to work directly with Google. These brands include Cadbury, Topshop, Intel, Coca-Cola and many more. What did these brands gain from doing such? They have all benefitted from making their presence felt in this kind of social network that is established and is considered a gold mine when it comes to content.

In a short span, Google+ has already proven that it is a serious player in the industry. Google is also quite careful in implementing the links of the social network to the search listings. They want to make sure that the brands’ goal coincides with their own SEO marketing ploys.

The Hangout feature of Google+ is proving its importance, especially with Google Glass and Android gadgets. It has a feature wherein shared YouTube videos can be viewed by groups. The users are allowed to share videos among the experts in the industry. The feature keeps on improving and it recently introduced the use of the draw tool, which is used in handling competitions.

Google+ is already proving how it can be a big plus to many companies’ online marketing campaigns. There are many reasons big names in the industry have opted to utilize the platform, which includes one of the most important of them all, which is discoverability. This helps your page to appear in Google’s natural listings.
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5 Easy Ways to Make Your WordPress Account Hack-Proof

security threat

WordPress, the free and open source blogging tool and content management system everyone loves, is understandably popular. As of August, it was beingused by 19.3 percent of all websites. It’s comparatively easy to use and flexible — and did we mention it’s free? The number of bloggers seems to increase exponentially by the day, and it seems like they’re all on WordPress.

That’s the good news. The bad news is that recent events have revealed that WordPress isn’t the most secure system. This past spring, a massive botnet hack hit tens of thousands of WordPress accounts.

WordPress users can take some steps to avoid becoming victims of this sort of attack. Here are five tips that can make using WordPress more secure.

  • The default user name “admin,” is the first thing hackers look for. No less an authority than Matt Mullenwag, WordPress’s founder, has said, “If you still use ‘admin’ as a username on your blog, change it.” You can choose a different username when you set up the account, or you can change it by taking the following steps: Create a unique account name with administrator privileges; log out and log in with your new original account name; and then delete the “admin” account.

  • Strong passwords really help. Of course, you shouldn’t use anything obvious, like your birthday or your dog’s name, and you should use a different password for every account. Those things are given, but for even greater security, take it to the next level. A complex, random mix of letters and numbers may look unguessable, but many password experts suggest that length is more crucial than complexity. Use a password-strength checkerif you’re not sure. And don’t answer those password reset questions about your mother’s maiden name or your first car truthfully; instead, come up with a response that’s easy for you to remember but hard for hackers to uncover.

  • There are several security plug-ins you can use with WordPress, and some of them are free. Better WP Security takes the best WordPress security features and techniques and combines them in a single plugin.Limit Login Attempts does exactly what it says it does, which helps deter the sort of brute-force attack that occurred last spring. Google Authenticator gives you two-factor authentication using the Google Authenticator app for smartphones. And Wordfence includes a firewall, anti-virus scanning, cellphone sign-in, malicious URL scanning, and live traffic including crawlers.

  • Speaking of plugins, be sure to keep yours updated, along with themes and software. Keeping these components up-to-date will help keep you on top of bug fixes and improve security; hackers look for out-of-date plugins and themes they can exploit. And if you have unused themes or plugins installed, it’s best to delete them.

  • Know your themes. There are some cool, flashy free themes out there, but be wary. “Free” is a red flag on the web, and those free themes could contain some malicious or unwanted code that will end up making them anything but free. WordPress offers a TAC (Theme Authenticity Checker) that can help sort out the bad stuff. Use it.


WordPress is a useful tool that’s made it possible for almost anyone to create a blog or website and get their message out there. It allows more voices to be heard than ever before. Unfortunately, the downside is that it can leave you vulnerable to hacking. Hackers and their methods seem to grow more sophisticated with each passing day—but with a little common sense on the user end, you can maximize your chances of keeping them at bay.
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WordPress Development VS Joomla Development In A glimpse

wp joomla

There are a number of tools used to deliver different types of websites, from customized Content management systems like Joomla and WordPress to tailor made applications.  If you are thinking about developing a website for your business, you may be wondering which Content Management System is most suitable for you. WordPress and Joomla are two of the most widely used, open source Content Management Systems; each available for free download and use. However, the open source technology implies that the platform is under continuous improvement to support latest technologies.

Choosing the right CMS depends on your objectives, budget, technical expertise and what you require your website to deliver. WordPress development and Joomla development have a team of dedicated developers and communities who make it easier to spot free support and order a wide range of services to suit your requirements. Below is a comparison for a deeper insight into the difference between these top two Content Management Systems (CMS).

Content-Organization


WordPress was launched in 2003 while Joomla was released in 2005. Since then, there have been more versions of WordPress and is expanding rapidly. According to statistics, WordPress is the most popular CMS with about 55% of the share in CMS market while Joomla has only 9%. WordPress development is more user-friendly, and does not require any technical knowledge, which is helpful for beginners. For a simple blog or content-driven site, WordPress could be the best choice, whereas Joomla may be a better choice for complex, static or corporate websites requiring complex content management.

Extended Functionality

There is different extension functionality for each CMS.  In fact, it all depends on the purpose of your websites. Most of the WordPress plug-in development is done for blog-type sites. Customized WordPress development can be done to the level of not looking like a WordPress site, while maintaining all attributes of it. However, Joomla offers a wide variety of extensions. Joomla has a relatively more intuitive structure than WordPress and is most suitable to build complex applications with its robust capabilities.

Themes and Templates


When it comes to theme and template development, WordPress and Joomla both have no real difference in the difficulty levels and offer an extensive number of plug-ins and templates to customize the system. Many vendors also supply templates for both the platforms. WordPress development is good for lighter designing, whereas Joomla offers more structure and content versatility than WordPress.

Search Engine Optimization


Your business heavily relies on SEO. According to study, WordPress is considerably better for SEO as compared to Joomla. Though Joomla is not bad either, but it can quite a daunting task to get 100% right SEO done with it. The SEO friendly feature of WordPress comes from its outstanding collection of plug-ins, making your work much easier than before.

So, there is no specific evidence or facts to name one CMS as a winner.  Both the platforms have their own pros and cons and are good for certain reasons. Before choosing a CMS for your website development, it is recommended that you study the above mentioned factors, so as to get a clear insight into the benefits, capabilities and drawbacks of each CMS.
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Write a Noticeable Blog Post

post

 
Lately, it seems as though everyone has a blog. There are thousands of blog posts on every imaginable topic, all seeking reader attention. With all of this competition, how do you make sure that your one blog post stands out? There are a variety of theories on the subject. I put together the top three qualities of blog posts we have written that stand out, grab attention, and inspire engagement to help you answer this question.



  1. The first one is a little obvious, but still needs to be said. Have a fresh idea. If your idea isn’t fresh, say something about the topic that’s different. For example, tons of people write about blogging. If you want to blog about blogging, first look at what everyone else is saying, look at what questions people are asking, and then answer a question that hasn’t been answered, give a different answer, or say it in a more interesting way. Also, draw from your own experience. If you have ever had trouble finding the solution to a problem, chances are you aren’t alone.

  2. Use a variety of media to create visual and auditory attention. While a nice picture to put at the top of your post is good, it’s possible to do better. If you are writing a how-to blog, include a video. If you are including lots of stats and figures, include graphs. Even if your topic is somewhat stale, you can still draw attention to your blog post if yours is the only one with an explanatory infographic, for example.

  3. Promote your blog post on a wide range of social media platforms. Pin your post’s URL with a relevant picture. Screenshot your blog post and put it on Instagram. Use Google+ communities. And most importantly, join in on the conversation! People are much more interested in what you have to say after you show interest in what they have to say. Respond to comments about your own post, but also interact with other blogs and social media posts. Search hash tags on Instagram and Twitter to find people who are interested in your blog topic. Follow them, and interact with them. Just like in real life, the more you talk to people the more they talk back. Not to mention, you are bound to get some good ideas for future blog posts from your conversation.



A successful blogger is a mixture of psychologist, writer, graphic designer, and internet marketer. You have to pay attention to social trends within your niche on the internet and respond to them. Be creative and don’t be able to try something new. Some tactics will work, and others won’t. But either way, it will give you something new to blog about.
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Three Important Things You Should Know to Make Your Online Store Work

ecom

 

Knowing how to understand your market and customers is essential to any business that wants to succeed, regardless of what kind of product or service you offer. It doesn’t matter if you are selling spare car parts or organic canola oil; you need to know the tools of the trade and how to use them. You need to understand your customers and how they will react so that you can best use the eCommerce tools available to you.

However, it can be a bit confusing to know exactly what numbers you need to pay attention to, and what they mean, so here you have a few tips to know what information is more relevant for your online store and what you need to look for.

Who They Are


The first important data you need to know about your customers is exactly who they are. Even if you target a very specific audience, it’s important to know more about them, what they are looking for when they come into your store, and what they really need. You are going to need a good website analysis tool to get to know all of that, but it will be well worth it when it tells you, for example, what products your customers are more interested in so you can focus on boosting up those sales. You may also find that you are attracting a different audience than the one you expected.

Where They Come From


Just as important as knowing who your customers are, is to find out where they are and how they reached you. Since mobile devices are such a big part of online shopping nowadays, it’s crucial that you know what your customers use most to visit your shop. Depending on if they are using a smartphone, a tablet, or even depending on the preferred type of browsers, you can adapt your store’s design to make navigation easier or create cool apps to help up the purchasing process. It’s also important to know the routes your customers use to find you. It’s not the same to know if they reach you after a quick Internet search, or through a well-placed advertisement in another site, but if you know it, you can act accordingly to boost up the most effective way to help them find your doorstep.

What They Do


Understanding how your customers act when they browse your shop is just as important as knowing who they are and how they found you. If you can learn what products your customers look at and in what order, what ads they click from your site, and what products they look at for the longest time; you can easily form an accurate picture of what your customers are like. It’s also useful to know what downloads are most popular, what interactive tools or apps your customers like better, and what they think when they are browsing your shop. It’s pretty much like reading their minds, and once you can do that, the steps you need to take to get them buying more are a much clearer path that you can follow towards success.
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